Jellyfish Lighting is one of the most-recognized permanent lighting brand names in North America, particularly in the residential market. Starlights is the premium permanent lighting line carried by Light Launch, distinguished by a lifetime warranty on the LED fixture and direct integration with the Light Launch acquisition and CRM workflow. Both are credible products in the premium tier of the market.
Side-by-side
| Dimension | Starlights | Jellyfish Lighting |
|---|---|---|
| Category | Premium permanent lighting | Premium permanent lighting |
| LED warranty | Lifetime on the LED fixture | Multi-year (confirm current terms with dealer) |
| Sourcing | Direct through Light Launch | Independent dealer network |
| Platform integration | Ordering + customer portal + CRM unified | Separate from any specific CRM/marketing platform |
| Brand recognition | Building | High in many markets |
| App control | Yes — color, scenes, scheduling | Yes — color, scenes, scheduling |
| Best fit for installers who... | Want unified marketing + ordering workflow | Operate in markets with strong existing brand awareness |
What Jellyfish brings
Jellyfish has invested in brand-building over years, and in many residential markets the brand recognition translates into shorter sales cycles. Homeowners who've seen Jellyfish ads, neighbors' installs, or YouTube videos arrive at the consultation pre-educated. For installers operating in markets with strong Jellyfish brand presence, that recognition has real sales value.
What Starlights brings
Lifetime LED warranty
Starlights' lifetime warranty on the LED fixture is among the strongest manufacturer warranties available in the category. For installers, this matters in two ways: it's the closing argument that ends most price-comparison conversations, and it reduces future callback costs because LED failures become a manufacturer issue rather than an installer-eats-the-labor problem.
Light Launch platform integration
Starlights is the only permanent lighting line sourced directly through Light Launch. That means:
- One platform for AI rendering, mailed design quotes, customer portals, CRM, AND materials ordering.
- Customer-portal pricing tiers auto-generate (trim-only + whole-home with Starlights premium) the moment a render is created.
- Warranty registration ties to the lead record automatically.
- One vendor relationship instead of two or three.
Closing on warranty, not on price
When a homeowner gets three quotes for permanent lighting, the conversation often defaults to price comparison. A lifetime LED warranty changes the conversation entirely. Installers who quote Starlights as their premium tier consistently report higher whole-home conversion vs installers using mid-tier hardware.
When Jellyfish makes sense
- You operate in a market with strong existing Jellyfish brand recognition.
- You have an established Jellyfish dealer relationship.
- Your existing customer base specifically asks for Jellyfish by name.
- You're not running an integrated marketing/CRM platform and don't need vendor unification.
When Starlights makes sense
- You're building a new permanent lighting business and want a unified platform.
- You want the lifetime LED warranty as your closing argument.
- You're already running Light Launch for marketing, CRM, and customer portals.
- You're transitioning from holiday lighting and don't have an established dealer lock-in.
This isn't a "brand X is broken" comparison. Both Starlights and Jellyfish Lighting produce permanent lighting that lasts. The lifetime warranty is the most material headline differentiator, and Light Launch integration is the workflow-level one. Brand recognition cuts the other way in markets where Jellyfish has built customer awareness. Pick the brand whose trade-offs fit your business.
Quote Starlights as your premium tier — with the lifetime warranty close.
Free account, free rendering, $1 per mailed design quote. Starlights pricing built into the customer portal.
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