Gemstone Lights is one of the established names in the permanent exterior lighting category, with broad market presence and recognizable branding among homeowners. Starlights is the premium permanent lighting line carried by Light Launch, distinguished by a lifetime warranty on the LED fixture and direct integration with the Light Launch acquisition workflow. Both produce installs that last with proper installation.
Side-by-side
| Dimension | Starlights | Gemstone Lights |
|---|---|---|
| Category | Premium permanent lighting | Premium permanent lighting |
| LED warranty | Lifetime on the LED fixture | Multi-year (confirm current terms with dealer) |
| Sourcing | Direct through Light Launch | Independent dealer network |
| Platform integration | Renders + CRM + ordering unified | Separate from any specific CRM platform |
| App control | Yes — color, scenes, scheduling | Yes — color, scenes, scheduling |
| Best for installers who... | Want one integrated platform for the workflow | Have an established Gemstone dealer relationship |
What Gemstone brings
Gemstone Lights has invested in brand-building and dealer relationships over years in the residential permanent lighting space. In markets where Gemstone has presence, homeowners often arrive at the consultation already knowing the brand name — which shortens the sales cycle. If you're operating under an established Gemstone dealer relationship and your customer base recognizes the brand, that's real sales leverage.
What Starlights brings
Lifetime LED warranty
The Starlights warranty on the LED fixture is among the strongest manufacturer warranties available in the permanent lighting category. For installers, this is the closing argument that ends most price-comparison conversations and the long-term factor that reduces future service-call costs.
Light Launch platform integration
Starlights is the only major permanent lighting line sourced directly through Light Launch. Practically, this means:
- Materials ordering happens in the same dashboard where you render houses, mail postcards, manage leads, and schedule installs.
- The customer portal auto-generates pricing tiers (trim-only and whole-home with Starlights premium) for every render.
- Warranty registration ties to the lead record automatically.
- One vendor relationship instead of two or three.
The closing line
"Lifetime warranty on the LED fixture" closes more deals than any other line in permanent lighting sales. Installers who quote Starlights as their premium tier consistently report higher whole-home conversion than installers using mid-tier brands with shorter warranty terms.
When Gemstone makes sense
- You operate in a market with strong Gemstone brand recognition.
- You have an established Gemstone dealer relationship.
- Your customer base specifically asks for Gemstone by name.
- Your existing sourcing and support relationships are working well.
When Starlights makes sense
- You're building a new permanent lighting business and want a unified workflow.
- You want the lifetime LED warranty as your closing argument.
- You're running Light Launch for marketing and CRM and want materials integrated.
- You're transitioning from holiday lighting without an existing dealer relationship.
Both brands produce permanent lighting that lasts. The lifetime warranty is the most material headline differentiator for Starlights, and Light Launch integration is the workflow-level one. Gemstone's brand recognition can offset the warranty difference in markets where the brand is established. There's no single right answer — pick the trade-offs that fit your business.
The premium tier integrated with your acquisition workflow.
Free account, free rendering, $1 per mailed design quote. Starlights pricing and ordering built into the customer portal.
Start free →