How Starlights is positioned
The permanent lighting market has two clear tiers: budget hardware (often off-brand or generic LED tracks with 3–7 year warranties) and premium hardware. Starlights occupies the premium tier — the LED fixture itself ships with a lifetime warranty against manufacturing defect, and the controller supports the full set of programmable scenes most premium installers want to offer their customers.
Why Starlights matters for installers
The lifetime warranty is more than a marketing line — it changes the close-rate math on permanent lighting deals:
- Homeowners care. A $5K–$15K install is a meaningful financial commitment. A lifetime warranty on the LED itself reduces the perceived risk and is consistently cited by installers as the final argument that flips a price-comparison conversation.
- Callbacks drop. A higher-quality LED fixture fails less often than budget alternatives, which means fewer warranty service calls eating the installer's profit on past jobs.
- Premium tier pricing works. The installer can quote Starlights at a premium per-foot rate the customer happily pays for, because the warranty justifies the price difference.
How Starlights fits the Light Launch workflow
Inside Light Launch, Starlights is the natural premium tier in the customer portal. A typical installer offers two pricing tiers anchored to the rendered photo of the homeowner's actual house:
- Standard tier — entry-point materials, lower per-foot price.
- Starlights tier — lifetime-warranty LED, premium per-foot price.
The homeowner sees both tiers, reads the warranty difference, and self-selects. Most installers find that the Starlights tier pulls a meaningful share of customers up to higher-margin installs.
Ordering is handled inside Light Launch — once an installer quotes a Starlights install and collects a deposit, the materials order can be placed through the platform without a separate distributor portal.
The honest framing
Starlights isn't the only premium permanent lighting hardware on the market. It is, however, the line Light Launch carries directly — which means installers using Light Launch get a unified workflow: quote, deposit, materials order, install, warranty registration all inside the same system. That tight integration is the practical reason most Light Launch installers default to Starlights as their premium tier.
Quote Starlights as the premium tier on every install.
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