Permanent lighting is a different shape of business than plumbing or HVAC. The sales cycle is visual (the customer has to see their house lit up). The unit economics depend on geographic clustering (one install on a block makes the next 3 dramatically easier). The marketing motion is direct mail with rendered postcards, not inbound search.
Software built for generic home-services can store contacts and schedule jobs, but it doesn't solve the parts of permanent lighting that actually move revenue. Here's the complete feature checklist and what's available.
The 8 features a permanent lighting business actually needs
1. AI rendering — show the homeowner's actual house with lighting installed
The single most important feature. The visual is what closes the sale. The renderer pulls from Google Street View and produces an "after" photo of each home with permanent lighting on it. Only Light Launch ships with this for permanent lighting — no generic CRM has it.
2. Mailed design quotes ($1 per home)
Postcards with the rendered house + a QR code routing to a homeowner-specific landing page. Light Launch handles printing, addressing, postage, USPS handoff automatically. More on postcard marketing for lighting contractors.
3. Neighborhood selection + lead prospecting
Type a street name, see every house on it with median home value, and decide whether to mail. Light Launch automates the whole prospecting workflow — no manually pulling lists or buying mailing data. See how neighborhood targeting works.
4. CRM + pipeline
Track scans → deposit-paid → estimate booked → install → review. Light Launch ships with a built-in CRM that auto-populates from rendered campaigns. Real-time dashboard updates when a homeowner pays a deposit. CRM features for lighting installers.
5. Scheduler + calendar
Estimates, installs, demos — all on one calendar with the rendered house photo embedded in each appointment. You drive up knowing exactly what the front elevation looks like.
6. Customer portal
Each rendered home gets its own homeowner-facing page at lightlaunch.ai/h?t=<token>. The homeowner sees their actual house rendered, two pricing tiers (trim vs. whole-home), a deposit button (Stripe Connect, money to your account), schedule-a-demo widget, and your Google reviews.
7. Neighbor follow-up automation
After an install completes, the same-block neighbors automatically get a postcard. Recently-installed homes are the highest-converting social proof in the industry. Neighbor follow-up details.
8. Materials supply (Starlights with lifetime warranty)
Light Launch sells the Starlights permanent lighting hardware directly through the platform, with a lifetime warranty. No separate sourcing, no margin stack.
Light Launch vs. generic home-services software
| Feature | Light Launch | Generic CRM (Jobber / HCP / ServiceTitan) |
|---|---|---|
| AI rendering of homeowner's actual house | Yes | No |
| Mailed design quotes at $1/home | Yes | No |
| Neighborhood selection workflow | Yes | No |
| Homeowner-specific landing page | Yes | No |
| Stripe deposit collection on the portal | Yes | Partial (some have invoicing) |
| Neighbor follow-up automation | Yes | No |
| Postcard print + USPS handoff | Yes | No |
| Permanent lighting materials supply | Yes | No |
| CRM + pipeline tracking | Yes | Yes |
| Scheduler + calendar | Yes | Yes |
The honest assessment: if you've already invested in a generic CRM and you want to keep using it for invoicing, run Light Launch alongside it for the acquisition + portal + rendering. The two don't conflict. Most installers eventually consolidate into Light Launch because the dual-system overhead isn't worth it.
What about Light Launch's pricing?
$1 per mailed design quote. Flat. Print + postage + platform fee included. No monthly subscription, no minimum, no annual contract. Account creation is free. Rendering is free. You only pay when you decide to mail.
For a typical 200-postcard campaign: $200 total. Average return: $32 in install revenue per $1 spent, putting expected return around $6,400.
Common questions
Does Light Launch replace QuickBooks or my accounting software?
No. Light Launch handles acquisition, sales, scheduling, and customer-portal flow. For accounting, taxes, and bookkeeping you still want a dedicated tool. Deposits collected through Light Launch flow directly to your Stripe account, which can sync to QuickBooks.
Do I need a website to use Light Launch?
No. Light Launch's customer portal serves as the homeowner-facing site for every rendered home. Many installers run Light Launch for 6–12 months before building their own website because the per-render landing pages do the job.
Can I export my data if I want to switch tools later?
Yes. All your renders, customer data, payment records, and pipeline state are exportable. No lock-in.
Does it integrate with Jobber or Housecall Pro?
Not directly. The CSV exports work for one-way data migration. We don't currently have live API integrations with generic home-services CRMs because the data models don't map cleanly (their concept of a "job" is different from a permanent-lighting design quote).
Built for permanent lighting. Nothing else like it.
Free account. Free rendering. $1 per mailed design quote. Money-back guarantee on your first $1,000 campaign.
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