How a mailed design quote works
- An installer uses Light Launch's Render Agent to render every house on a target street with AI-generated permanent lighting installed.
- Each rendered home becomes a 6×9 postcard featuring that specific home at the top, the installer's contact info, and a QR code.
- The postcards are printed, addressed, postage-stamped, and handed off to USPS automatically (no manual mailing).
- The homeowner receives the postcard, sees their own house lit up, and scans the QR code.
- Their phone opens a personalized landing page at
lightlaunch.ai/h?t=<token>showing their rendered house, two pricing tiers (Trim-only and Whole-Home), and a "Pay Deposit" button. - The homeowner pays a deposit (default 50% of install) directly through the page. The installer is notified to schedule the install.
Why mailed design quotes outperform generic direct mail
Three properties of the format combine into a much higher conversion rate than generic postcards:
- Recognition before brand. Seeing your own house renders most other mail invisible by comparison. Toss rates drop dramatically.
- End-to-end response mechanism. The QR routes to pricing + deposit, not a contact form. Homeowners don't have to "request a quote" — they have one in their hand and can act on it.
- Pre-qualified leads. Every deposit-paid homeowner has self-qualified on price, design, and intent. Installers spend zero time on tire-kickers.
The unit economics
A 200-postcard mailed design quote campaign costs $200 ($1 per home, all-in). The average return across Light Launch installers is $32 in install revenue per $1 spent, putting expected return on a $200 campaign at ~$6,400. Stronger campaigns return $20K–$40K. More on postcard marketing for lighting contractors.
See it work.
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