Traditional lead prospecting for home services involves buying address lists, scrubbing them for opt-outs, filtering by demographics, and exporting CSVs that go into a mailing house. For a 200-home campaign, that's typically 2–3 hours of work before a single postcard leaves the building.
For permanent lighting, the bottleneck is even worse because the channel that works (rendered design quotes) requires you to see each house — and most prospecting tools just give you a name and address. Light Launch collapses the entire workflow into a single screen.
The Light Launch prospecting workflow
- Type a street name. No CSV import, no address-list purchase.
- Light Launch pulls every house on that street from Google Street View. You see the actual front elevation of each home before mailing.
- AI renders each house with permanent lighting installed. 200 homes rendered in about 8 minutes.
- Lead enrichment runs automatically. Each rendered home gets enriched with property data (square footage, year built, lot size, owner name where available).
- You decide which renders to mail. Skip the homes that don't fit (shared walls, obviously vacant, etc.) — no penalty for un-mailed renders.
- Press send. $1 per mailed home, all-in.
Why street-level prospecting beats list-based prospecting
Traditional list-based prospecting filters by demographics — household income, home value, ZIP code. The data is good but not perfect: lists go stale, ownership turns over, demographic ranges hide outliers.
Street-level prospecting filters by what you can see:
- The actual condition of the homes on the block.
- Whether neighbors already have lighting (social-proof signal).
- Whether the homes are the kind your install crew can comfortably work.
- Whether the rendered design actually looks good on each home.
This visual filter is impossible with CSV-based prospecting. It's the difference between mailing a list you bought and mailing a neighborhood you chose.
Bulk prospecting for multi-truck operations
For installers running 2+ trucks and mailing thousands of postcards per season, Light Launch's prospecting scales by neighborhood, not by import:
- Render 5 candidate streets in 40 minutes (free).
- Compare the rendered photos to pick the strongest neighborhoods.
- Schedule mailings in sequence so your install calendar fills evenly.
- The CRM auto-populates as scans + deposits come in — no manual lead entry.
Stop buying lists. Start picking streets.
Free to render. $1 per mailed design quote. Money-back guarantee on your first $1,000 campaign.
Start free →