Scott. He doesn’t compete on price.
Scott installs permanent exterior lighting and prices at the top of his market. On the homeowners he quotes, he closes 66% — two of every three say yes, at his number, without discounting his way to the signature.
Case study · Permanent lighting
He charges high prices and closes 66%
Scott prices at the top of his market. Two out of every three homeowners he quotes still say yes — a 66% close rate at the numbers he actually wants to charge.
66% close rate
2 in 3 quotes close
high-ticket pricing
Scott · Light Launch client
66% close rate
Two of every three homeowners he quotes say yes — at high-ticket prices.
Real client. Real numbers.
The results
Two of every three say yes
Scott’s close rate on the homeowners he quotes — at high-ticket prices.
66%
Close rate on quotes
2 in 3
Homeowners say yes
Figures as reported by Scott: his own close rate across the homeowners he has quoted. Your market, prices, and crew are your own; no two installers see identical results.
The homeowner has already seen the finished product.
Every Light Launch card shows the homeowner their own house — their roof lines, their trees, their front door — with the lights already on it. By the time they call, they’re not collecting three quotes on something they can’t picture. They’re looking at it.
And because a postcard doesn’t trigger an ad algorithm, no competitors show up behind it. That’s the difference between a lead you fight for and a homeowner asking when you can start.
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