Keith put $1,000 into Light Launch cards, each one showing a homeowner their own house with the lights already on it. The calls that came back closed into $10,000 in work — ten dollars out for every dollar he mailed.
Keith installs permanent exterior lighting. He put $1,000 into Light Launch cards — each one showing a homeowner their own house with his lights already on it — and the homeowners who called back closed into $10,000 of work.
What went into the mail, and what came back.
Figures as reported by Keith: his postcard spend and the closed work it produced. Your market, prices, and crew are your own; no two installers see identical results.
Every Light Launch card shows the homeowner their own house — their roof lines, their trees, their front door — with the lights already on it. By the time they call, they’re not collecting three quotes on something they can’t picture. They’re looking at it.
And because a postcard doesn’t trigger an ad algorithm, no competitors show up behind it. That’s the difference between a lead you fight for and a homeowner asking when you can start.
One lighting company per market. Thirty minutes on a call: we look at your area, show you the streets we’d mail, and give you a real number.
