Used by companies across the USA
Over 150 lighting companies trust Light Launch.
Only 1 company per area gets to run this — and Q4 is loading now.
Watch the free video, then check if your area is still open — the check is free too.
Watch this before you apply
For lighting contractors that need to grow ONLY
Used by companies across the USA
Over 150 lighting companies trust Light Launch.
The companies that don’t use it will get left behind.
This is the call where we figure out if your area is yours — on Zoom. One company per area.
Results guaranteed — or you don’t pay.
One company per area · If yours is taken, we can’t work together.
Light Launch does NOT promise, in any way, shape, or form, that you will hit $100K a month as a result of running this system.
Only about 9% of small businesses ever reach $1M a year in revenue (about $83K a month), and less than 1% ever reach $3M a year. That means the odds start against you — before your skill, work ethic, and execution move them.
Are there businesses inside Light Launch doing $100K a month? Yes. $300K a month and beyond? Also yes. Does that mean that’s the average result of a company that joins? Absolutely not.
Have companies joined, mailed cards, and lost money? Yes — usually the ones that were slow to the phone or couldn’t close. Could that be you? It’s absolutely a possibility.
We make no income claims about what you’re likely to achieve. Every figure on this page, including the ROI ranges and client stories like Ed’s, reflects the real experience of specific clients — not the average, and not a promise. We provide the data, the renders, the print, the delivery, and the coaching drawn from our top clients who’ve gotten the biggest results. What you do with a ringing phone is up to you.
As required by law: we cannot and do not guarantee your ability to get results or earn money with our system, ideas, or strategies. We don’t know you yet — and your results in life are up to you. “Results guaranteed” refers to the specific deliverables defined in your written agreement — and for companies that qualify, it can include a guaranteed amount of closed work, with the exact number put in writing before you commit. It is not a promise of any income level.
This is for businesses that want first place in their area.
And by definition, only one business holds first place.
Everyone else is not first place.
That’s why there’s only one spot.
“The finished product looks exactly like the postcard looked, so we couldn’t be happier. The install looks very professional — and they took the time to show our entire family how to use the app.”
Ed · 1:13
“I closed one deal and it was like incredible. It was like the easiest close of my life.”
“Oh, this is awesome. How’d you get my house? I see my house!”
“Never have I heard the objection of, ‘oh, I’m getting other quotes.’”
“A more serious prospect… a wealthier prospect as well. They’re willing to pay a higher ticket.”
on AI postcards of his prospects’ own homes — closed work, not clicks.
No price-shopping in the mailbox: they’ve already picked him before the call.
“These are the best leads and customers I’ve seen in my entire life.”
The average ROI for a company using Light Launch is $8–$14 back for every single $1 spent.
Average return per $1 spent with Light Launch
What that means marketing costs you as a share of the revenue it creates
Gross margins our companies still operate at while scaling
Where you land in that range comes down to two things: your sales skills, and your speed to respond when a homeowner calls wanting lights. We coach both.
Not a zip-code blast — the specific houses worth mailing, from data covering nearly 90 million US homes.
A photo of their actual home, fully lit. Their roofline, their trees, their front door. Every card is generated for the house it’s mailed to.
No algorithm. No ad fatigue. And no other lighting company in there with you.
Already sold on the look — they’ve seen the finished product on their own home. You quote. You install.
“Never have I heard the objection of, ‘oh, I’m getting other quotes.’”— Ed, lighting contractor
When someone says “look,” some people look. When someone says your name and then says “look” — you look. Every single time.
That’s what these cards do to every single person who gets one. It’s their literal house — the thing they see every single day. They see their house more than they see their own reflection in the mirror. Nobody throws that away without looking.
And the channel itself is lopsided in your favor. The industry’s own numbers say so:
Direct mail’s response rate runs up to 9x digital channels (ANA/DMA response rate report)
More revenue per lead from mail than from digital leads — mail leads buy bigger
Other lighting companies in the mailbox with you. Your area, locked.
The moment two companies mail the same streets, the edge dies. So we don’t let it happen. If you take your area, it’s locked. If your competitor takes it, it’s locked for them.
And permanent lighting gets more crowded every season — new crews pile in because the margin is real. The postcards work. The only question left is who owns your area’s mailboxes.
They know not making a decision is a decision. They take immediate action on their goals — an imperfect plan executed today beats a perfect plan executed next week.
No one is coming to save them, and they know their fate is in their own hands. They take complete ownership — of their numbers, their weaknesses, and their market.
They know every hour a homeowner waits is money burned. They answer, quote, and close while their competitors are still checking voicemail.
They charge what the work is worth. They don’t compete on price — they compete on being the only name in the mailbox.
Proud but never satisfied. The moment they hit a goal, they’re already looking at the next level — more streets, more crews, more volume.
At their core they’re in this to change how a family’s home looks and feels every night. Their customers’ pride is their success.
| Shared leads | Facebook ads | DIY postcards | Light Launch | |
|---|---|---|---|---|
| Who else gets the customer? | 3–5 of your competitors | Everyone retargeting them | Nobody — but nobody calls either | You. Alone. |
| Do they price-shop you? | That’s the whole model | Your ad summons their ads | Nothing stops them | They’ve already picked you |
| Custom to their exact house? | No | No | A template with a logo | Their roofline, lit up |
| Your area locked to you? | Never | Never | Only by default | Locked. One company. Period. |
| Who does the work? | You chase, you chase, you chase | You feed the machine weekly | You design, print, mail | We do. You answer the phone. |
Understand what actually changes: overnight, it’s like bolting an entire proven, professional marketing, accounting, and coaching department onto your company — data, design, print, delivery, tracking, and a clear financial picture of your true ROI — every piece of it pointed at your zip codes. From day one you work on your business, not in it.
The risk is ours. Full terms on the call.
Every market is different — home values, density, how crowded your area already is. So we don’t do hypotheticals. On the call we run your numbers: what a season of installs can put in profit in your pocket.
Bring your average job price. You’ll see the number before you decide — and the number is what makes the decision easy.
One note on that average: a lot of permanent lighting contractors come to us charging far less than they could — and don’t even know it. You might be shooting yourself in the foot right now. If the majority of your installs are front-only, your sales process is broken: 65%+ of your installs should be higher ticket — front, sides, and back, or front and back at the bare minimum. Others undercharge because they’re scared of being outcompeted on price. With Light Launch you don’t have to worry about either — there’s no one else in the mailbox to underbid you, and we help you fix the sales process.
Light Launch is the leading authority on customer acquisition for permanent lighting companies — experts in AI, direct mail, marketing, and the math that turns a mailbox into a booked install. This is all we do, and nobody does it at our scale.
The infrastructure behind you is industrial: we’re partnered with Lob and partner with over 100 print shops across the US, as part of a network that mails over 100 million pieces of mail a year. Your cards ride the same rails the biggest mailers in the country use — pointed exclusively at your territory.
No. That’s the entire point. One company per area, enforced. If your area is taken, we won’t work with you — that’s the same protection every current company gets.
Keep running them — this isn’t instead of ads. But ad leads shop around: the moment they click you, your competitors’ ads follow them. A postcard of their own house doesn’t trigger any algorithm. You’re the only one in the conversation.
Every card is generated for the specific house it’s mailed to — their actual home with the lighting on it. Not a template with a name swapped in.
That’s the wrong question — and the wrong mindset. The right question is how much does it make me. The average Light Launch company returns $8–$14 for every $1 spent, which means marketing runs you roughly 7–12.5% of the revenue it creates. A tiny sliver of a big pie — most of our companies still operate at 50%+ gross margins. We have businesses spending tens of thousands of dollars a month with us because the system works that well. We’ll walk your exact numbers on the call.
That’s exactly who our systems are built for. For multi-six-figure and million-dollar-month operators we have the infrastructure in place to support your organization — including net-14 and net-25 day terms to keep your cash flow running smoothly while you scale.
Then we can’t work together, and no call will change that. One more reason to find out now.
Cards can be in mailboxes in as little as 7 days from your call — and homeowners call ready to buy the day the mail lands. Scroll up: the first $5K close and the two-closes-in-one-day texts are right there.
Your real service area — we map it together on the call so it covers where you actually work. Then it locks.
Answer the phone, take orders, and install. Data, targeting, design, print, postage, tracking — that’s all us. If you can run a crew, you can run this.
Not while you’re running the system. Locked means locked — that’s the same wall that keeps everyone else out of the areas that are already gone.
If you own a permanent lighting business and you’re doing less than $100K a month, you don’t really know what you’re doing yet.
That’s not an insult. It’s a diagnosis — the demand is there, the margins are there. The system isn’t.
We’re here to help you scale and put the right systems in place.
Every install restyles for any holiday from an app — that’s why homeowners say yes to bigger tickets.
One call to find out — before your competitor does.
Book Your Call →One company per area · Results guaranteed — or you don’t pay.